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Whether you’re genetically predisposed to sensitive skin or not, your scalp can still become irritated.


Sensitive vs sensitized skin
True sensitive skin conditions are genetic – they’re usually a result of a defect in the skin’s outer most protective layer which allows irritants and allergens to penetrate the skin more easily.

Sensitised skin on the other hand is a result of environmental factors, which damage the outer layer of the skin. These include:

  • Pollution

  • Heat and UV damage

  • Hormonal changes

  • Poor diet

Sensitised skin will often show the same symptoms as inherited sensitive skin, becoming easily irritated, inflamed, red and itchy.

How to treat sensitive scalp
If you see the signs of a sensitive scalp, it’s best to choose a gentle shampoo that's designed to be kind to sensitive skin.

Our Purely Gentle sensitive scalp shampoo is a mild formula that also contains aloe vera extract, which has been shown to have a soothing effect on the skin.

So even if your scalp is easily irritated, you can still use it every day to keep your hair looking great and up to flake free.

More about sensitive scalp